With 2017 coming to a close, it’s time to look to next year and understand which business trends savvy marketers should be making the most of. As usual, social media will continue to be a crucial channel for acquiring and engaging customers. But after years of Facebook and Twitter dominance, it looks like Instagram is emerging as a must-use medium for businesses as well.
That’s the takeaway in a brand new ebook from Schedugram, an Instagram scheduling tool used by businesses, marketers and agencies of all sizes.
Why Is Instagram Important For Businesses?
Instagram is the third largest social network in the world, behind Facebook and YouTube. With more than 800 million users, Instagram is larger than every country in the world except China and India.
Instagram is a canvas on which businesses paint a picture of their brand, products, services, company culture, growth, consumer base, personality and more. Instagram is powerful because it capitalizes on visual content in branding.
Scientists tell us that the brain processes images 60,000 times faster than text. Brains are more accustomed to processing images, given that 90% of all information sent to the brain is visual, and 93% of all human communication is visual.
Further, 57% of consumers are more likely to buy from a brand they follow on social media. That means Instagram is likely an untapped sales funnel for your business.
Instagram serves as a unique method for businesses to visually connect with and market to audiences. Brands that aren’t yet leveraging Instagram should do so immediately.
Want to learn more? Check out the free whitepaper.